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Operations Director · Digital Media · Community & Technology

Operations Director | Digital Media, Community & Technology

I'm Nathan Johnson, also known as NattyJ_. I specialise in community operations, digital communications, and online platform management, with practical experience across Minecraft networks, gaming communities, brand-led Discord spaces, and education-focused esports research. My work focuses on organised teams, clear communication, better digital experiences, and communities that are easier to support and grow.

Portrait of Nathan Johnson, also known as NattyJ_

Nathan Johnson

NattyJ_

Operations Director working across community operations, digital media, public communication, and online platform management.

About

A digital operations profile built around community, communication, and delivery.

My background combines hands-on leadership in online communities with practical experience in digital media, public communication, brand presentation, and platform management.

I'm Nathan Johnson, known online as NattyJ_. I work across community operations, communications, digital media, and online platform management. My experience has been built in active online communities, where clear messaging, organised teams, audience trust, and practical delivery all need to work together.

My work includes staff coordination, project support, public relations, content planning, brand communication, Discord and community management, website/store presentation, and player or user-facing updates. While much of my practical experience comes from Minecraft networks and gaming communities, the skills are transferable across technology, education, digital media, marketing, and community-led organisations.

My BA (Hons) in International Esports Business and Digital Media from the University Campus of Esports, formerly College of Esports, adds a wider understanding of esports business, digital media, audience behaviour, education, branding, online communities, and the wider games industry. I am especially interested in roles where technology, community, learning, and communication intersect.

Professional Positioning

I present community and digital work in a way that is clear, credible, and useful for employers, partners, and audiences.

Platform-Aware Delivery

I understand the operational details behind Discord, webstores, announcements, websites, social content, and online communities.

Balanced Industry Context

Gaming and esports are part of my background, but the core value is leadership, communication, organisation, and digital judgement.

Core Strength

Operational Judgement

I bring structure to busy online environments by turning feedback, priorities, and moving parts into clear next steps.

Core Strength

Clear Communication

I write and coordinate audience-facing updates, announcements, and internal communication so people know what is happening and why.

Core Strength

Community Understanding

I understand how digital communities behave, what builds trust, and how platforms, teams, and audiences connect.

Core Skills

Transferable strengths across operations, communication, and digital communities.

A practical mix of leadership, platform management, communication, and project coordination, developed through technology-led communities and digital media work.

Community Operations

Creating the routines, communication flow, moderation awareness, and day-to-day structure that help online communities feel organised and supported.

Digital Communications

Writing announcements, updates, campaign copy, webstore messaging, and public communication that is clear, consistent, and audience-aware.

Project Coordination

Keeping launches, content rollouts, staff tasks, community feedback, and stakeholder priorities moving in a practical direction.

Team Leadership

Supporting staff alignment through clear expectations, role clarity, communication standards, and steady operational judgement.

Brand Development

Shaping tone of voice, digital identity, visual presentation, and audience-facing messaging across community and platform touchpoints.

Online Platform Management

Managing Discord communities, website and store presentation, public channels, and the operational details behind digital experiences.

Stakeholder Communication

Translating priorities between leadership, staff, collaborators, and community members through clear written communication.

Technology & Games Context

Applying hands-on experience from Minecraft networks, esports education, and online communities to wider digital, technology, and education-focused work.

Where I Add Value

Practical support for communities, platforms, and digital teams.

My background is rooted in gaming communities, but the work is broader: operational structure, clear communication, team coordination, digital presentation, and audience experience.

Operational Clarity

I help turn busy community environments into clearer systems, routines, responsibilities, and communication flows that teams can act on.

Audience-Focused Communication

I shape updates, announcements, and public messaging so audiences understand what is changing, why it matters, and where to go next.

Cross-Team Coordination

I support smoother collaboration between leadership, staff, developers, creators, and community teams by keeping priorities visible and realistic.

Digital Platform Thinking

I connect community needs with Discord, websites, webstores, social channels, and live-service platforms so the wider experience feels joined up.

Career Experience

Employment, leadership, and hands-on digital operations experience.

A structured view of my roles across operations leadership, public relations, community management, platform support, freelance work, and founder-led projects.

Current

Active roles across current community, operations, and platform work.

July 2025-Present

Current

Operations Director

Acheron Interactive

Current leadership role supporting operations across MineSuperior, Daedric Networks, and EarthboundMC. The role combines server operations, community growth, staff coordination, public communication, digital platform support, and player engagement.

Operations leadershipCommunity managementStaff coordination

March 2025-Present

Current

Branding, Public Relations & Community Communication

MCParks

Experience-focused community work supporting brand presentation, public relations, audience communication, and player-facing messaging within a large Minecraft community.

Brand communicationPublic relationsCommunity updates

Freelance

Independent project work and specialist community support.

March 2025-Present

CurrentFreelance

Freelance Discord Community Management & Moderation Support

ADVANCEDGG

Freelance community support for the ADVANCED Discord, focused on professional moderation tone, member engagement, prompt responses, brand-aligned communication, and a positive server environment.

Discord community managementModeration supportMember engagement

December 2025

Freelance Plugin Configuration

Fruitville

Completed a one-month freelance project supporting Minecraft plugin configuration and server systems so the player experience better matched the intended design and operational requirements.

Plugin configurationTechnical setupServer systems

Previous

Earlier roles, founder-led projects, and long-term community foundations.

August 2023-March 2024

Former Public Relations Manager

MineSuperior

Joined MineSuperior as Public Relations Manager, supporting player-facing communication, announcements, community messaging, staff coordination, and wider network operations. After leaving the team, I was later asked to return through Acheron Interactive.

Public relationsCommunity messagingAnnouncements

December 2024-June 2025

Owner / Founder

ShipwreckMC

Founded and operated ShipwreckMC from early development through launch and closure. The work covered concept development, brand direction, operational setup, community foundations, launch preparation, and multi-gamemode planning.

Network planningBrand setupCommunity setup

2015-2022

Community Management & Game Development

Roblox Communities

Built early experience in online community management, player engagement, moderation awareness, and game development through Roblox communities.

Community managementPlayer engagementModeration awareness

Case Studies

Portfolio

Selected case studies from the communities, networks, and teams I have helped build, manage, support, and position.

Acheron Interactive logo

Company / Team

Acheron Interactive

Acheron Interactive is a digital operations and game-network company connected to multiple Minecraft server brands. My work across Acheron Interactive focuses on community operations, server operations, community growth, player engagement, brand development, communications, staff coordination, and player-facing project delivery.

ADVANCEDGG logo

Company / Team

ADVANCEDGG

ADVANCEDGG is a brand-led online community connected to the ADVANCED Discord. My work around the community focuses on community management, moderation support, member engagement, professional communication, and maintaining an on-brand server environment.

ShipwreckMC logo

Company / Team

ShipwreckMC

ShipwreckMC was a founder-led Minecraft network project covering concept development, branding, community setup, operational planning, launch preparation, and multi-gamemode server development. My work focused on building the project foundation, shaping the server identity, and managing the practical steps from development through launch and closure.

Testimonials

Trusted by teams that care about community experience.

References from people I have worked with across community operations, moderation, digital communication, and brand-led online spaces.

I've had the pleasure of working with NattyJ_ on the ADVANCED Discord, and he did an excellent job managing and engaging the community. He consistently maintained a professional tone, responded promptly to members, and helped foster a positive environment. His initiative and reliability were clear throughout, and he contributed meaningfully to keeping our server active, informed, and on-brand. I'd confidently recommend him for any community or moderation role moving forward.

Education & Research

Academic context across esports business, digital media, and education.

My degree supports the practical side of my work by connecting audience behaviour, digital communication, industry development, education, and online community practice.

BA (Hons)

International Esports Business and Digital Media

University Campus of Esports

Studied esports business, digital media, online communities, marketing, gaming culture, audience engagement, and industry development. I completed the course while the institution was still named College of Esports.

Esports businessDigital mediaOnline communitiesMarketingGaming cultureIndustry development

Dissertation Research

Barriers to esports in pre-16 and post-16 education

My dissertation explored barriers to implementing esports into pre-16 and post-16 education, connecting digital learning, perception, access, institutional readiness, and the role esports can play in skills development.

This research adds useful context for education, technology, community engagement, curriculum discussion, and digital media roles.

Download dissertation PDF

Contact

Let's talk about operations, communities, digital media, or technology-led work.

For employers, community teams, Minecraft server owners, esports organisations, education and technology groups, and collaborators looking for practical digital operations support.

Available For

I'm available for roles and projects where operations, communication, digital platforms, and community experience need to work together.

Operations rolesCommunity managementDigital communicationsProject coordinationDiscord/community operationsTechnology or education-focused teams

Email is the best route for professional enquiries. You can also connect through the profiles below or message me directly on Discord.

Best suited for

Community operationsDigital communicationsProject coordinationTechnology-led communities

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